CASE #03
What Catches Our Eye
Why do certain moments, scenes, or details draw our attention while countless others pass unnoticed?
About the Theme
The world is full of things to see. Most of them pass by unnoticed.
Attention is selective. We do not see everything, we notice what draws us in. Sometimes the reason is obvious. Sometimes it is impossible to explain.
This case investigates attraction, curiosity, instinct, and observation. Not the subject itself, but the reason we stopped to look. What catches our eye reveals what we value, what interests us, and how we move through the world.
Photographers are encouraged to follow their attention and to notice what pulls them in, what makes them pause, and what stays with them after they have walked away. There is no fixed subject. Only the act of looking, and the choice to keep what caught you.
How to Participate
- Shoot using one or more of the three Investigation Partner films
- Observe everyday moments and environment
- Select images that respond to the case theme
- Include a short written reflection with your submission
Your interpretation matters as much as the image itself.
Submission Deadline: 7th October 2026
What You Might Photograph
This case is not about specific subjects, but about what pulls your attention—and why you stopped to look. Here are some directions to help guide your observation:
Moments That Stop You
- A scene that makes you pause mid-step
- Visual interruptions that break the flow of the everyday
- Fleeting encounters you almost missed
Details Within the Everyday
- Small elements hidden inside familiar scenes
- Patterns or textures you keep returning to
- Repeated observations of the same place or subject
What You Cannot Look Away From
- Subjects that hold your gaze longer than expected
- Unexpected encounters on ordinary routes
- Details that feel personal, even when they are not yours
There is no right or wrong interpretation. Every photographer brings a different way of noticing.
You may submit:
- Any moment, scene, or detail that caught your attention
- Work shot on any of the three investigation partner films (Kodak Gold 200, Lomochrome Color ’92 Sun-kissed 400, CineStill BWXX)
Submission Example:
Flim: Kodak Gold 200
A familiar floral pattern that once flooded TikTok and Instagram has found a different kind of permanence in this family portrait. What was once a passing trend is now a quiet reminder of a specific moment in time, showing how even the most ordinary details can become markers of an era when preserved in a photograph.
Submission Example 2:
Camera Used: Canon AE-1
Flim: Kodak Gold
Scotland’s traditions aren’t confined to museums or special occasions. On an ordinary street, the sound of the bagpipes and the sight of a tartan kilt become a reminder that culture continues to live in everyday life.
1- The Gold
Kodak Gold 200
Versatile. Daylight balanced. Classic.
Celebrated for its rich warmth and familiar charm, Kodak Gold 200 delivers images that feel both vibrant and nostalgic. Whether documenting everyday life or special occasions, it offers a classic film look that continues to resonate across generations.
Ideal for: Everyday moments, gentle light, familiar places, nostalgic atmospheres.
2- The Sun-Chaser
LomoChrome Color ’92 Sun-kissed
A touch of warmth. Tender. Memorable.
Inspired by the warmth and character of colour photography from the early 1990s, Lomochrome Color ’92 Sun-kissed brings a nostalgic feel to everyday scenes. Its distinctive rendering and sun-soaked aesthetic create images that feel vibrant, playful, and full of summertime charm.
Ideal for: Colour-rich subjects, glowing afternoons, warm ambience.
3- THE WITNESS
CineStill BWXX (Double-X)
Flexible. Cinematic. Dynamic.
Originally developed for motion picture production, CineStill BWXX (Double-X) brings a distinctly cinematic look to still photography. With its bold contrast and classic monochrome rendering, it captures scenes with depth, mood, and a sense of timeless elegance.
Ideal for: Quiet observation, strong contrast, candid moments.
